Director of Visions / Author of What’s Next

I founded The Moon Unit and led its growth into the global leader in directors' treatments — a 40+ person team that has helped clients win more than $3B in production budgets across 8,000+ pitches, working with most of the Fortune 500: Apple, Netflix, Porsche, Nike, Coca-Cola, and many of the directors behind the work seen at the Super Bowl every year.

Today my focus is on TMU's next generation — what happens when AI starts reshaping the treatment, the pitch, and the entire upstream of how creative work gets made. That includes AI-augmented treatments, immersive pitch experiences moving from static PDFs to AR/VR, and our AI school for directors and agencies. TMU sits within STE Holdings, and the bigger picture is the evolution from being the best at one specialty into a full 360 storytelling incubator.

I write a regular column at shots.net and have four books in the pipeline on AI and the future of creative work — the first launching soon.

Get in touch: alpha@themoonunit.net